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Total Revenue
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Units Sold
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Active Licenses
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Revenue (30d)

By Product

Units sold and revenue per product (from the purchase log).

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Trials & Refunds — from July 2, 2026 onward

Trial funnel and refunds per product, counted only from launch onward so early build-phase test trials and refunds don't skew the numbers.

Product Trials Active Converted Refunds Refund $
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Active Trials

Who is currently in a free trial, which product, and how far through the 14 days they are.

User Product Progress Ends
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Why Trials Didn't Convert — survey responses

One-click reasons from the post-trial feedback email, plus any comments left. Helps spot whether price, missing features, or something else is the blocker.

Reason Count
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Recent Purchases

Last 10 recorded purchases.

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Coupon Usage

Purchases per coupon code.

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Pageviews (7d)
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Unique Sessions (7d)
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Pageviews (30d)
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Unique Sessions (30d)

Daily Activity (30d)

Pageviews, unique visitors, and license purchases per day.

Top Pages (30d)

Most-viewed paths.

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Top Referrers (30d)

Where visitors came from.

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